Check TedTalks Life hacks for this – How to create a following.
Other note for this episode:
The first follower is who transfers a lone nut into a leader.
Nurture your first few followers as equals so that it is about the movement, not about you.
Leadership is overglorified – It was the first follower that transformed the lone nut into a leader.
As more people join in it is less risky.